Financial copywriter and content strategist
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What you do is serious business. Helping people build their wealth, save smarter and make big financial decisions.
But just because your work is complex and technical doesn’t mean your website copy and content marketing should be.
Actually, it’s the opposite.
Your copy and content needs to be clear and concise.
It should sell your offer and your unique way of working in plain English.
If you’re worried you’re losing leads because…
…then it’s time for sharper, clearer, more persuasive copy that brings in leads who actually need your service and get people excited to work with you.
Don’t make your ideal clients work hard to figure out why you’re the right partner.
Make it easy with copy that leaves them in no doubt that you’re the only option for them.
“One of the finest financial writers in the UK, Jo’s expertise shines through in her copy, yet she makes it all easy to understand and enjoyable to read. She gets what you need, delivers on time and always exceeds expectations”
– Jill Starley-Grainger, content editor, Stubben Edge
I’ve worked with investment firms, wealth managers, accountants, insurers, financial advisers, fintechs and proptechs and they all have one thing in common.
The want to explain what they do, how they do it, and why they’re the best with clear, jargon-free, easy to follow copy.
Turn your website into your hardest-working salesperson with data-driven copy that inspires your ideal clients to buy or sign up for your financial service or product.
Flexible options to suit your budget.
The financial world is noisy. Be the brand people notice with messaging that sounds like you — not every other firm.
The heart and soul of your marketing.
Stay connected to existing clients and nurture prospects with engaging, easy-to-digest content marketing that positions your brand as a known, respected voice in your sector.
One-off and retainer options available.
“I initially engaged Jo to write some content for my company because I didn’t have time/capacity to do it myself and I thought it was the next best thing to get Jo to write for me. I was wrong. Jo did a much better job of it than if I’d written it myself. I’ve always enjoyed working with Jo and highly recommend her. If you’re in two minds as to whether someone can possibly write about your passion better than you, don’t be, she can.”
– James Blower, Founder, The Savings Guru
For one simple reason: I understand your world.
I spent 15 years as a financial journalist, writing about everything from investment and tax to pensions for kids and insurance for dogs. I even won a couple of awards.
I’ve written for both B2B and consumer audiences so know how to tailor messaging to suit both types of reader.
But most importantly, I know the value of financial services, financial products, financial advice and financial coaching.
And I want to help you communicate that to your ideal clients on your website and in your marketing.
My experience and background means I know how to help you attract better leads and more enquiries.