Brand Messaging Guides
You need clear, distinct messaging and positioning to attract the right clients.
Whether you’re a global organisation or a solopreneur, consistent brand messaging should be the backbone of all your marketing.
We’ll work together to nail down who you help, how you help them, and how to get that message across. Then I’ll create an easy-to-use guide you can share with your team—so everyone’s on the same page and talking about your brand in the same way.
With a brand messaging guide, you’ll be able to:
Speak clearly and consistently across all your marketing channels
Stand out with messaging that actually sticks
Make sure your whole team talks about your brand confidently
Your ideal clients are hit with thousands of marketing messages everyday.
A brand messaging guide is your go-to tool if you want to stand out, connect fast, and turn interest into action.
We’ll dig into the heart of your brand—your story, positioning, audience and voice—and shape clear, compelling messaging that gets people genuinely excited about what you offer.
You’ll walk away with a guide you can hand to anyone—from your CEO to your freelancers—so everyone represents your brand with clarity and consistency.
A brand messaging guide is a must if:
- Your business publishes content online and across socials – to make sure the copy sounds consistent and ‘on brand’ at all times.
- You use freelance copy or content writers – hand them the guide and they’ll know exactly how the copy should sound.
- You or anyone in your team is promoting your business on podcasts or webinars – to guarantee your mission, values and key messages are talked about consistently.
What you can expect in your brand messaging guide:
- Brand mission and brand power values
- Brand promise
- Customer personas and ideal client profile
- Key differentiators
- Brand origin story
- Elevator pitch
- Messaging hierarchy
- Tone of voice guidelines
- Brand vocabulary including dos and don’ts
Starting from £2,550
