Blog and Newsletter Copy
Stay connected to existing clients and nurture prospects with content marketing that positions your brand as the go-to industry expert.
The internet is a noisy place.
To stand out, your online content needs to be distinctive, authentic and compelling.
Get researched-backed blogs and email newsletters that showcase your expertise, connect with your target market and drive traffic to your website.
“Since working with Jo, I’ve been extremely impressed with her professional approach and how quickly she’s grasped our internal writing style. The tone of voice she captures is pitch perfect and her attention to research stands out in her writing.”
– Mike Whitehead, content editor, Online Money Advisor
“Her emails are a masterclass in storytelling, warm, witty, and full of heart. She has a rare gift for weaving the everyday chaos of life into sharp, engaging insights about copywriting and business. Whether she’s talking about client work or school runs, Jo’s authenticity shines through. Her words don’t just inform, they connect. And that’s what makes her such a brilliant copywriter.”
– Louise Dolan, senior director, Camarco
Blogs and newsletters
aren't just content - they’re how you stay relevant, trusted, and visible.
Done right, they deliver serious ROI...
Improve your Google ranking
Position you as a trusted expert
Give you content to share
Nurture client relationships
Attract right-fit leads
Provide content to repurpose
So, what’s stopping you?
You want to send out regular blogs and newsletters.
You know they’re an important part of your online marketing strategy.
But you’re procrastinating.
- Maybe you don’t know what to say?
- Maybe you don’t know how to say it?
- Maybe you just don’t have the time?
Maybe it’s all the above?
I can help.
I write relevant, research-backed, SEO-optimised blog posts and newsletters to help you stand out and reach your audience.
I offer a range of content packages to suit different budgets. Here’s what you can expect as standard:
30-minute strategy session to align on goals and topics
In-depth topic research
Up to 1,000 or 2,000 words per post (depending on your package)
Optimised title tags and meta descriptions.
Subject line options (if relevant)
One stakeholder interview.
One round of revisions
Final proofreading
How I’m different to other content creators
Too much financial content is bland and forgettable—like it was written by a robot or your competitor. In a crowded market, that just won’t cut it.
My secret? I interview my clients. I use my 15 years’ experience as a financial journalist to dig deep and uncover fresh insights and unique perspectives from the real experts—you.
While many copywriters rely on Google alone, I bring journalism skills that go beyond surface-level research.
Interviewing isn’t just asking questions—it’s knowing how to dig deeper, find the real story, and create content that stands out.
Get in touch for more information on my prices and packages or to discuss a custom proposal.
FAQs
Although I specialise in writing for financial businesses and fintechs, I also work with other service providers. Please get in touch to discuss your project.
Yes, I offer various retainer packages. I’m also happy to come up with bespoke proposals.
If you want an expert eye to look over the copy you’ve written for your website, you can book a slot in my Copy & Content Clinic. Get in touch for more info.
Head to my contact page and either drop me an email or fill in my enquiry form. We’ll then jump on a brief call to discuss your needs and timelines.