About - Jo Faith Copywriting

Hi, I’m Jo. I help financial brands and fintechs build authority and attract the right clients—with copy that earns trust and drives results.

Your website is your 24/7 shop front—often the first place potential clients decide if you’re the right fit.

It should build trust, communicate your value, and be something you’re proud to share.

But for financial brands and fintechs, your website copy must do even more. It needs to simplify complex ideas, build authority, and connect with the right audience.

Sound like a lot? You’re in the right place.

I’m a financial copywriter who works exclusively with financial services and fintech brands. I write website copy that:

Speaks directly to your ideal clients.

Highlights your value and what makes you different.

Reflects your brand’s mission, tone and personality.

Makes it easy for people to start working with you.

Ready for a website that actually delivers? Let’s talk.

Jo is a pleasure to work with! She made the whole process super easy and always delivered on time. I appreciate her attention to detail in everything she does. Highly recommend Jo!

– Stephanie McGuirt, Bright Spot Copywriting

You could pick any copywriter.

The difference is I know your world.

Before copywriting, I spent 15 years as a financial journalist writing for and editing B2B and B2C magazines and online publications. I’ve covered everything from fund management and investing to personal finance and financial advice.

Let’s just say I know my ISA from my JISA, my VCT from my EIS, and my RDR from my MMR.

After three kids and a global pandemic, I was ready for a new challenge so I retrained, taking courses in conversion and UX copywriting, and launched my business in November 2021.

Today I get to run my own ship, work with inspiring clients and help financial brands – both big and small – communicate the value of their product or service to consumer and professional audiences.