Website Copywriting
People won’t buy your financial product or service just because your website looks pretty…
You need to convince them with words.
Attract perfect-fit clients with data-backed, compelling copy that makes them feel heard.
When a potential client lands on your website, you want to convince them of one thing: that you are the best solution to their problem.
How do you do that?
With website copy that speaks directly to them.
What I do...
- Extract your brand’s key messaging using my defined research process (including interviews with past and existing clients) to make sure your copy aligns with the goals of your target audience.
- Tell your brand story and bring your vision and messages to life with language that resonates with your target market.
- Write copy infused with user experience principles so people can move through your website seamlessly and find what they need quickly.
- Work with you to deliver engaging copy that conveys your unique advantage and sells your offering to the right people 24/7, 365 days a year.
What I don't do...
- Write from intuition or feeling only. My copy is always backed by research.
- Ignore your vision. We’ll work together to bring your values, mission, purpose and unique proposition to life so you can attract more ideal clients.
- Use overly-complex or technical language (unless there’s good reason to). I’ll make sure your copy is clear, concise and accessible to your target audience.
“Jo is a very switched-on copywriter and is always a pleasure to work with. She always delivers.”
Oleg Rak, managing partner, Mason Rak
What’s included in my website copy packages?
4 pages minimum of website copy – aimed at getting your ideal client to say yes to your offering.
4-6 clients interviews – to get your messaging spot on and gather some killer testimonials to use in the copy.
Optimised title tags and meta descriptions – to help your page rank higher on Google
SEO keyword research – so that more people can find you on Google
UX strategy – to make sure the right messages go in the right place on the page
Two rounds of revisions – so that the final copy is perfect
Page structure and layout suggestions – where headlines, buttons, bullet points, images etc should go.
Starting from: £1,700
“Jo is a pleasure to work with! She made the whole process super easy and always delivered on time. I appreciate her attention to detail in everything she does. Highly recommend Jo!”
Stephanie McGuirt, founder, Brightspot Copywriting
My Process
Step 1
Key messages and tone of voice
It all starts with conversations. I interview you to get to grips with your vision, goals, mission and purpose. We discuss and define how you want to present yourself to the world.
I also interview your clients – past and present – to find out how and why they chose you. This helps me create copy that makes prospects say: “how did you get inside my head?”
Your input:
- Complete a briefing questionnaire
- Jump on a 60-minute Zoom call to dig into your answers
- Send me details of 4-6 clients to interview
Step 2
Writing
I get to work, writing research-backed, customer-focused copy that gently nudges your audience towards your offering. I’ll send your copy over in a wireframe – a visual representation of the page layout. This isn’t the final design but it gives you an idea of what the copy will look like when it’s live on your website.
Your input:
- Nothing at this point – you can get on with your day job
Step 3
Refining and editing
All my projects include two rounds of revisions to make sure the final copy is spot on. You can leave me comments on the page or we can jump on a Zoom call to discuss any changes. Once you’re happy, the copy is ready to go to your designer.
Your input:
- Review and provide feedback on the copy (I provide guidelines to make the revision process as easy as possible)
- Jump on a call to talk through your changes (optional)
FAQs
Although I specialise in writing for financial businesses, financial advisers and financial coaches, I also work with other service providers. Please get in touch to discuss your project.
Yes. I’ve worked with some brilliant web designers and am happy to pass on their details.
Every project is different. However, a full website – that’s 5-7 pages of copy – typically takes 6-8 weeks.
Yes. If your website isn’t working for your business but you’re not sure what’s going wrong, I can carry out an audit and offer you some suggestions. Get in touch for more info and for prices.
Yes, I can write a single page of copy – for example, a home page or about page. In this case, you may want to book in for a VIP day. Get in touch to find out more.
If you want an expert eye to look over the copy you’ve written for your website, you can book a slot in my Copy & Content Clinic. Get in touch for more info.
Head to my contact page and either drop me an email or fill in my enquiry form. We’ll then jump on a brief call to discuss your needs and timelines.