It’s been on your to-do list for months. You know you should be doing it. But every time you set some time aside to start writing a blog post for your business, something gets in your way.
Something, you feel, is more pressing.
A client email. An overdue invoice. Your kid’s sports day.
And maybe you’re right. Maybe these things are more important.
The problem is, blogging has become an essential marketing tool in today’s content-hungry world. With more than 6 million blog posts published on websites around the world everyday, they clearly hold value.
But you’re procrastinating. Perhaps you don’t know what to say or how to say it. Maybe the thought of putting yourself ‘out there’ so publicly scares the bejesus out of you.
Whatever the reason you’re not blogging, the truth is you really should be.
Here are just a few reasons why…
To Improve Google Rankings
Well-optimised blog posts are an effective way of helping your business’s website rank higher on search engines. The more content you produce, the more opportunities you have to show Google that you’re an authoritative and trusted source. And that’s really all Google cares about. Helping visitors get to the best webpage to achieve their intended goal.
Just remember, your blogs need to be relevant and engaging. Writing boring, stuffy prose full of keywords just won’t cut it.
To Attract New Leads
Consistently producing new, engaging blog content is a surefire way of establishing your authority in your space. The more your audience sees your brand and hears what you have to say, the more they’ll start to trust you, and the more likely they’ll be to buy from you.
Blog posts should always include a CTA (Call to Action) so your leads know exactly how to find out more about you or how to buy your product or service.
To Build Relationships With Existing Customers
As business owners, our focus is so often on attracting new customers that we sometimes neglect the most important people – our existing customers.
Blogs are an excellent way of keeping in contact with your current customer base and reminding them why they chose you in the first place. Keeping them up to date on the trends and news in your space is also a way of adding value, something we should be doing as much as possible.
To Prove Your Expertise On A Topic
In an age where anyone can have a view or opinion on anything, proving you’re an expert in your niche is more important than ever.
You want to show your audience you’re the go-to person on your subject. That your business provides the best solution to their problem. And what better way of building your reputation than by publishing regular, informative, and (sorry to sound like a broken record), engaging blogs?
To Have Content To Repurpose
You’ve spent time and effort writing a fantastic blog full of invaluable tips and advice. You hit the ‘post’ button. And that’s it. Or is it?
Not necessarily.
There’s still plenty of life left in your blog.
You can take your brilliant content, repurpose it, and publish it elsewhere. You could edit your blog down into a Linkedin post or Twitter thread. You could turn your blog into video content. You could even transform your blog into an ultra engaging email sequence. The possibilities are endless.
There are so many benefits to blogging in terms of building your brand, establishing your authority and attracting leads and customers.
It’s something you, as a business owner, can’t afford to ignore.
Don’t have time to create blogs yourself? Let me do the work for you. I can write a series for you or a one-off post.
