You shouldn’t write your own blog posts, especially if you’re the subject matter expert.
This may sound counterintuitive, but bear with me.
As an expert in your field, you live and breathe your industry. You probably know all there is to know about it. And this will come flowing out in your blogs.
The jargon, the complexities, the technical references.
The problem is your readers don’t know your world as well as you do. If they did, they wouldn’t need your product or services.
They want content that’s informative and educational, but that’s also easy to read and, most importantly, makes sense.
That’s why it pays to hire a copywriter to write your blogs.
True, they’re not experts in your subject. But you don’t need them to be.
Our job as copywriters is to take what’s in your head and turn it into powerful, compelling, persuasive content.
That’s our superpower.
I’ve honed my process to make sure my clients are 100% happy with the copy they receive.
My process involves:
- An in-depth initial conversation
- A detailed briefing document
- Audience and competitor research
- Two rounds of revisions
- Client feedback integrated into the final draft
You could spend 4-5 hours a week writing your own blogs. Or chat with me for 2-3 hours a month and get your content done.
Ready to get started? Get in touch and let’s chat.
