Think about companies like Innocent Drinks, Nike and Old Spice.

Do you know why they’re uncopyable brands that attract loyal fans?

Because they have a defined brand voice.

Across all their channels – websites, social, even customer support – they use the same voice. A voice that makes them instantly recognisable.

The good news is you don’t need to be a multi million pound company to have the same success.

You too can create a loyal customer base by defining:

🔥 The messaging that represents your entire brand 
🔥 The personality your brand presents to the world 
🔥 The way you communicate with your target audience

Before I start any copywriting project, I always recommend my clients start with a brand voice guide. It’s the essential building block guiding how you communicate with your audience.

Even if you don’t have any specific copywriting projects coming up, your business needs a brand voice guide. It will guarantee your messaging and copy sounds consistent across all platforms and all channels.

Need help creating a brand voice guide for your business or want to see an example of a guide? Get in touch.