I hate to break it to you but your website could actually be silently driving away leads. Yep, your best marketing tool could be doing your business more harm than…
One more time for the people in the back: your financial brand can sound professional without relying on formal, stuffy, or technical marketing copy. In a world where consumers crave…
You’re probably familiar with the scene. Budget Day comes round. The Chancellor speaks. Your clients hear the headlines. They panic. “How will the changes impact me?” “I don’t understand this…
Your website is the digital face of your business, and your copy plays a massive role in making the right first impression. But too often, businesses leave their website copy…
If you find yourself answering the same old questions on sales calls with prospective clients, it may be time to revamp your website copy. You don’t need me to tell…
Think about companies like Innocent Drinks, Nike and Old Spice. Do you know why they’re uncopyable brands that attract loyal fans? Because they have a defined brand voice. Across all…
You shouldn't write your own blog posts, especially if you’re the subject matter expert. This may sound counterintuitive, but bear with me. As an expert in your field, you live…
I've run my business for one whole year 🙌 and it's been quite the ride. There have been lots of ups and a few downs and I've learnt a heck…
Did you know you have just 15 seconds to capture someone’s attention on your website? Yep, 15 seconds is the average time people spend on a website before deciding whether…
You’ve decided your website needs a facelift. While your business has exploded in the last few years, your website - that’s your shop front, your catwalk, arguably your most important…