Your website is the digital face of your business, and your copy plays a massive role in making the right first impression. But too often, businesses leave their website copy…
If you find yourself answering the same old questions on sales calls with prospective clients, it may be time to revamp your website copy. You don’t need me to tell…
Think about companies like Innocent Drinks, Nike and Old Spice. Do you know why they’re uncopyable brands that attract loyal fans? Because they have a defined brand voice. Across all…
You shouldn't write your own blog posts, especially if you’re the subject matter expert. This may sound counterintuitive, but bear with me. As an expert in your field, you live…
Did you know you have just 15 seconds to capture someone’s attention on your website? Yep, 15 seconds is the average time people spend on a website before deciding whether…
You’ve decided your website needs a facelift. While your business has exploded in the last few years, your website - that’s your shop front, your catwalk, arguably your most important…
It’s been on your to-do list for months. You know you should be doing it. But every time you set some time aside to start writing a blog post for…
Did you know the ‘About’ page is the second most-visited page on a website after the homepage? It makes sense, right? Once a visitor has figured out what you do…